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At the beginning of the projet, the Board constitution.

Philippe Jourdan, HEC, Marketing Director

Born in 1967, HEC (1988) Assistant Professor (1999), is member of the AFM, the AMA, the ACR and the Club Sénat.fr. He is also the author of numerous articles so much in France than abroad on brand equity, Online surveys and on the advertising communication. He received the price of the best conference in 2000 by the 16-th International Congress of the French Association of Marketing (AFM). Being a marketing consultant during 10 years director of studies at GfK, he is managing director of Panel On The Web - JPL CONSULTING GROUP.


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He is the Co-author of the report: " contents on Internet: who has to control what ? ", realized within the framework of the activities of the ClubSénat.fr
This report is available simply by clicking here

 



Valérie Jourdan, ESCEM, Associate Director.

ESCEM TOURS (1993), is member of ACR (Advances In Consumer research) and Clubsénat.fr. Auditor at KPMG, financial responsible of GfK France, she joined Panel On The Webin October, 2000 where she is Associate Director as well as CPO (Chief Privacy Officer).Thus, she is responsible for the recruitment and the animation of the company panel as well as the private life respect. She is more particularly reponsible of the sociological, financial and advertising studies.

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Valérie JOURDAN realized also the report titled “ How encourage the development of the Net Economy companies ?”, edited within the activities of The French Association called Club.senat.fr . This report has been chaired by Senator Philippe Adnot, President of Council General and Member of the Financial Commission. More information about
www.club.senat.fr

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