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Certain faiths remain hardly measurable...
Qualifying is a method of qualitative
investigation, which aims at understanding and at explaining
the consumers behaviour by relying on their motivations survey.
The used methods are issued directly from the most recent
works in social and clinical
psychology.
The deep interviews or focus groups allow to have access
to a real wealth of information about all the aspects of the
cognitive and emotional treatment of consumption experience.
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Consulting