A market research and a survey methodology
adapted to every kind of marketing problematic.

Would you leave to chance the decision for the success of your marketing strategy ?

Optimizing is a method built on a series of tools aimed at optimizing your offer of products and services and at favouring their market acceptation.

The methodology includes two phases in its most complete progress :

• a qualitative phase wich aims at identifying the key factors of success and at fixing their levels.
• a quantitative phase wich aims at measuring the sensibility of the market in the variations of the key factors of success.

Ad*Testing : mixing the advantages of the qualitative and quantitative methods.

Ad*Testing diagnoses in depth the efficiency and the functioning of your online and offline communication.

Our approach is based on a diagnosis in depth of the mode of persuasive functioning of your communication. So the impact is investigated more systematically in terms of :

• Memorization
• Understanding
• Inferred image
• Attitude and purchase intention

Panel On The Web is pioneer in advertisment video test !

Ad*Click one and Ad*click-off : if you are intersted in quantitative pretests in real situation, these two tools will allow you to manage in real situation the key indicators of the performance of your advertising.

These complementary tools will enable you to collect information and to evaluate the motivations of the Net-surfers to click, and the brakes during post-click navigation.

Click on the " test " banner to have a demonstration of these tools with a
" fictitious site: monpc.com ", that will give you a view of the effectiveness of these tools.. The window which will open is the " standard " window AD*Click on, then you will be redirect towards the " fictitious site "; on the close of this site will open the " standard " window AD*Click-off.

This tool of surface testing, AD*Click on, AD*Click-off (TM) is reactive, attractif in term of budget and flexible to set up. Then do not hesitate to contact us to have more details and informations on the range of our Ad*Testing tools.

Data*Lighting is an innovative approach in systems of information which aims at optimising the use of the marketing data bases of the enterprise in order to run all the potential.

Data*Lighting is running according to 3 successive and additional phases :

• a previous audit of the internal and the external information of the enterprise.
• a statistical exploration of the historic data or recently collected
• a project modelling aimed at lighting the decision-taking.