Since our development and the launch of our
first commercial studies from the beginning of January 2001,
we have been conducted to integrate this mission, not that
commun even in the United States and in Europe. This missionis
in the same logic as the one of our adhesion charter to
our panel, available in our member
Space.
Since the creation of our company Panel
On The Web, we always thought of answering
the three requirements below by investing in proper technological
developments.
The granted investments on that proper
technology allow us today to manage the
whole process of a survey, from the data collection
among our panel to the statistical data processing of the
results and their presentation to our clients. We
do not need any exterior supplier. Therefore, we
answer to the ethic permanent code of the market research
provided by CCI/Esomar that underlines the following principle:
"the professional must indicate as soon as possible
to his client if some of the work he's doing for the client
are subcontracted outside his institute (even if he deals
with external consultants). The professional must reveal
the identity of every suppliers if asked". Our proper
solution guaranty us in front of the clients a total control
of the project and so no suppliers.
Panel On
The Web is registered at the CNIL
(National Commission of Data Processing and Freedom) and
admits the clauses of confidentiality of personal data for
its members. In particular, each member of our community
provided us personal information and has an access to modify
his proper information.
The company Panel
On The Web is particularly aware
of the panellists under 18 that it may interview.
Due to our membership contract, each membership of a panellist
between 15 and 18 is validate as soon as our management
and animation of our panel gets the membership contract
signed by the panellist and his/her legal tutor.
Panel On
The Web opted for an internal organisation
that privileges a reactive relation with the final client.
In fact, each Clientele manager is specialised by activity
field. He is also in charge with the whole process of the
study, from the prospection of the client to the on-line
questionnaire, to the statistical data processing of the
results and their analysis. In comparison with traditional
research executives, he is better armed to answer the needs
of the clients, more implicated and more efficient on his
activity field.
Panel On
The Web is an market survey company,
from the simplest to the more complex survey, offline
and online. Disposing of a large palette
of survey methodology, quantitative and qualitative methodologies,
we can bring a competence and a know how mixing the best
of the Internet, the methodological rigor of a consulting
company and the experience and logistics in all the offline
data collections domains thanks to our partnership with
the company Demoscopie.
=> To put it in a nut shell,
Panel On The Web
is an institute of consulting and market research and does
not deal with direct marketing actions. We subscribe
to this second principle described with the CCI/Esomar code:
"The professionals of market surveys shouldn't
start any activity not related with the market surveys,
as for example the settle of a data base containing personal
information that would be used for direct marketing or promotional
actions. Such activities that are not related to market
research, should always be clearly different from market
research activities in the way they are organized or realized."
Consulting