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The scientific committee of Panel On The Web

Our vocation : to promote online surveys

The Composition
Vocation
Our scope of search
Our studies and results

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The composition :

The scientific committee of Panel On The Web is manged by :

Philippe Jourdan, HEC, Assistant Professor, member of the AFM, the ACR, the AMA and the Club Sénat.fr is consultant in marketing.He has published articles as in France as abroad, concerning the brand equity, the advertisement and the creation of measurement scales. He received the price for the best conference in 2000 by the French Association of Marketing (AFM) for the entitled publication " Brand Equity : Proposal for an Individual Measurement and Attempt at Validation ".

He is the Co-author of the report: " contents on Internet: who has to control what ? ", realized within the framework of the activities of the ClubSénat.fr
This report is available simply by clicking here

Alain Jolibert, ESCP, Associate Professor, holder of a PhD in Business Administration of the University of Austin (Texas), former president of the French association of marketing (AFM) of the CERAG (National Centre For Scientific Research), and administrator of the company Panel On The Web. He is the Author of numerous books and articles and leads a high number of researches for the National Centre For Scientific Research.

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Our vocation :

The vocation of the scientific committee of Panel On The Web is to promote on-line surveysby a methodological and ethical reflexion in order to bring to the professionals of marketing, as high services as their requirements.

This method is conducted with a fundamental research procedure and applied for validation of new, innovative methodologies as well as recommendations in terms of management and surveys production.

Most of our consultants have a double expertise. These know-how guarantees :

  • a suited approach of the needs thanks to our deep knowledge of the numerous fields of activity, both in the industry and in the major consumption field.
  • a multi-field dimension in our approach: every project is managed by a tema of experts
  • a constant will to give the professionals the most innovative tools.

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The scope of research :

The first two scopes of research of this scientific committee are the following ones :

  • the internal and external validity of the on-line packaging studies in comparison with the in hall studies
  • the privacy

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Our first results :

Panel On The Web and Tetra Pak are the pioneers of online packaging tests compared to offline tests. You can consult the results by clicking here.

 

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